Australian Wool Innovation : Hawthorn star Luke Breust joins the Fibre of Football

#AFL #HawthornFC 
Marius Cuming (17/08/15)-

From a sheep and grain property near Temora in NSW, Hawthorn sharpshooter Luke Breust has joined Australian Wool Innovation’s Fibre of Football campaign.

A dual premiership player and 2014 All-Australian, Luke and his siblings often helped out at shearing and lamb marking time on the family farm. He could often be found kicking a ball between rows of silos, a practice he says has helped create his famous accuracy in front of goal. While he still loves coming home, these days Luke is one of the AFL’s most accurate goal kickers, equaling the record of 29 goals without missing last year.

A new video created in-house by AWI heads to the family property and to a local football game to show how important sport, farming and community are to Luke and his family.

Watch it here: Luke Breust and the Fibre of Football

“We were very fortunate to grow up on a farm given the great freedom you have. At shearing time we would get off the bus and change from our school clothes and head straight up to the shearing shed. I didn’t mind doing the sheepwork as I knew just how much Mum and Dad did for us,” Luke says.

The video was shown as part of the telecast of the Hawthorn versus Geelong on Saturday night.

Luke follows fellow AFL greats Geelong’s Tom Hawkins and Fremantle’s Nat Fyfe as part of the Fibre of Football campaign, which celebrates the close links between Australia’s native game and its natural fibre.

Shearers, woolgrowers, agents and studmasters have united to celebrate the rich heritage connecting the wool industry and Australian Football.

The idea for Australia’s native game came to a young Tom Wills while on his pastoralist father’s sheep station ‘Lexington’ near Moyston in Victoria in the mid 19th century. Since that time the wool industry and football have been closely knitted together.

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