Bridgestone Australia & New Zealand has teamed up with Australian snowboarder Belle Brockhoff and New Zealand skier Beau-James Wells to share the stories of their journeys to the XXIII Olympic Winter Games in PyeongChang and return from respective injuries.
Bridgestone is a Worldwide Olympic Partner, as well as an Official Partner of the Australian and New Zealand teams, and is encouraging all athletes to chase their dream as PyeongChang 2018 looms.
As part of the local activations in the lead up to this year’s Olympic Winter Games, Bridgestone worked with VML Australia to produce two poignant videos from Belle Brockhoff and Beau-James Wells’ perspectives on what it means to chase the Olympic dream.
Brockhoff suffered a huge blow to her Snowboard Cross campaign in March last year, injuring the ACL ligament in her right knee, forcing her to withdraw from a major event in Spain and return to Australia for surgery.
On her return to competition in December, Brockhoff suffered another setback – reinjuring her knee in an unfortunate fall and putting PyeongChang in doubt once more.
She admits the Olympic Winter Games has been a lifelong ambition and even from her hospital bed was determined to represent Australia in South Korea.
“The Olympics have been one of my goals for a very long time. A big goal of mine is to medal, and an even bigger goal is to win. I started skiing when I was three years old. And then I picked up a snowboard when I was ten,” Belle Brockhoff said.
“That first day when I picked up a snowboard I knew that I wanted to be the best. At that age you don’t think so much of danger, you just kind of go for it – but you have to be so incredibly present. If you’re not, you’ll really suffer the consequences for it.”
To read the full article, go to; https://prwire.com.au/pr/74879/bridgestone-shares-the-pyeongchang-journeys-of-brockhoff-and-wells